Privacy Policy

Last updated: 26 March 2025

This Privacy Policy describes how Tour Pitch Limited ("we", "us", "our", or "Tour Pitch"), registered in England and Wales (Company No. 16346227), collects, uses, and protects your personal information when you use our B2B travel marketplace platform and related services.

We are committed to protecting your privacy and ensuring the security of your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

Personal Information

When you register for an account or use our services, we may collect:

  • Name and contact information (email address, phone number, postal address)
  • Business information (company name, business registration details, tax information)
  • Payment information (billing address, payment method details)
  • Profile information (profile picture, bio, business description)
  • Communication preferences and marketing consent

Business Data

For tour operators and travel sellers, we collect:

  • Tour and service listings (descriptions, pricing, availability, images)
  • Booking and transaction data
  • Customer reviews and ratings
  • Performance analytics and usage statistics
  • Communication records with other platform users

Technical Information

We automatically collect certain technical information:

  • IP address and location data
  • Device information (browser type, operating system, device identifiers)
  • Usage data (pages visited, time spent, click patterns)
  • Cookies and similar tracking technologies
  • Log files and error reports

How We Use Your Information

Service Provision

  • Creating and managing your account
  • Processing bookings and facilitating transactions
  • Providing customer support and responding to inquiries
  • Enabling communication between tour operators and sellers
  • Delivering AI-powered analytics and recommendations

Business Operations

  • Processing payments and managing billing
  • Verifying business credentials and preventing fraud
  • Monitoring platform performance and security
  • Conducting market research and analysis
  • Complying with legal and regulatory requirements

Marketing and Communications

  • Sending service updates and important notifications
  • Providing marketing communications (with your consent)
  • Personalizing your platform experience
  • Conducting surveys and gathering feedback

Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Contract Performance: To provide our services and fulfill our contractual obligations
  • Legitimate Interests: For business operations, fraud prevention, and service improvement
  • Legal Compliance: To comply with applicable laws and regulations
  • Consent: For marketing communications and optional features (where required)

Information Sharing

Within the Platform

We facilitate connections between tour operators and sellers by sharing relevant business information such as tour listings, contact details, and booking information as necessary for transactions.

Service Providers

We may share information with trusted third-party service providers who assist us in:

  • Payment processing and financial services
  • Cloud hosting and data storage
  • Email and communication services
  • Analytics and performance monitoring
  • Customer support and help desk services

Legal Requirements

We may disclose information when required by law, court order, or to protect our rights, property, or safety, or that of our users or the public.

Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication measures
  • Employee training on data protection
  • Incident response and breach notification procedures

Data Retention

We retain personal data for as long as necessary to provide our services and comply with legal obligations:

  • Account information: Until account deletion plus 7 years for legal compliance
  • Transaction records: 7 years for tax and accounting purposes
  • Marketing data: Until consent is withdrawn
  • Technical logs: Up to 2 years for security and performance monitoring

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data (subject to legal requirements)
  • Restriction: Limit how we process your data
  • Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent for marketing or optional processing

Cookies and Tracking

We use cookies and similar technologies to enhance your experience:

  • Essential Cookies: Required for platform functionality
  • Performance Cookies: Help us understand how you use our platform
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Deliver relevant advertisements (with consent)

International Transfers

Your data may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place, including adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes through email or platform notifications. Your continued use of our services constitutes acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy or to exercise your rights, please contact us:

Data Protection Officer

Tour Pitch Limited

128 City Road

London, EC1V 2NX

United Kingdom

Email: [email protected]

Phone: +44 20 7946 0958

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.