Tour Pitch - Website Privacy Policy


What this Policy covers

This Privacy Policy applies to personal data collected from visitors to tourpitch.com: people who browse the site, submit the contact form, or sign up to receive marketing emails.

This Policy does not cover data collected once you create a Tour Pitch account and sign in. That data is governed by separate platform privacy terms.


1. Who we are

Tour Pitch Limited, company number 16346227. Incorporation date: 26.03.2025. Data controller for personal data collected from visitors to tourpitch.com.

"Data controller" means we decide why and how your personal data is used. If you have questions about how we handle your data, contact us at show email.

We are registered with the ICO as required by UK data protection law.


2. What information we collect

2.1 Information you give us

We collect personal data when you:

Use the contact form:

  • Your name
  • Your email address
  • Your message
  • Your company name and role (optional, if you choose to include these)

Sign up for marketing emails:

  • Your email address
  • Your name (optional)

Request a demo or pricing information:

  • Your name
  • Your email address
  • Your company name and role (optional)

You choose what to share. We only collect what you actively provide.

2.2 Information collected automatically

When you visit tourpitch.com, certain technical information is collected automatically. This includes:

  • Your IP address
  • Device type and operating system
  • Browser type and version
  • Pages you visit and time spent on each
  • Links you click
  • The website or search engine that referred you to tourpitch.com
  • Date and time of your visit

This information is collected using cookies and similar technologies. For full details on how we use cookies, see the Cookie Policy.

We use this information to understand how visitors use the website and to keep it secure.

2.3 Information from third parties

We may receive information from third parties in limited circumstances:

  • If Tour Pitch runs paid advertising campaigns, an advertising partner may share aggregated or anonymised data about conversions - for example, confirming that a visitor clicked an ad before completing a contact-form submission. This data does not identify you personally.

We do not buy personal data lists or receive personal data about you from data brokers.


3. How we use your information

We use the information we collect to:

  • Respond to your contact-form messages. When you write to us, we use your details to reply.
  • Send marketing emails. If you opted in, we send you information about Tour Pitch, the travel industry, and platform updates. You can opt out at any time.
  • Operate and secure the website. We use technical data to detect and prevent fraud, abuse, and security incidents.
  • Improve the website. We use analytics data to understand which pages are useful and how we can make the site better.
  • Comply with our legal obligations. We may need to retain or share certain data when required by law.
  • Follow up on inquiries. If you asked for a demo or more information, we may follow up with you in connection with that request.

We do not use your visitor data to:

  • Build profiles on you or sell your data to third parties
  • Target you with advertising on third-party platforms without your consent
  • Infer or store sensitive personal characteristics

4. Legal basis for processing (UK GDPR)

Under UK GDPR Article 6, we process your personal data on the following bases:

4.1 Your consent (Article 6(1)(a))

We rely on your consent when:

  • Sending you marketing emails - you opted in through a sign-up form
  • Placing non-essential cookies on your device - you accepted through our cookie consent tool

You can withdraw consent at any time. For marketing emails, click the unsubscribe link in any email. For cookies, update your preferences through the cookie settings on this website.

4.2 Legitimate interests (Article 6(1)(f))

We rely on legitimate interests when:

  • Using analytics data to understand how people use tourpitch.com and to improve it
  • Maintaining website security and preventing fraud or abuse
  • Retaining contact-form messages for a reasonable period in case of follow-up

We have considered whether our legitimate interests are outweighed by your rights, and we believe they are not in these cases. The data use is proportionate and you would reasonably expect it.

4.3 Fulfilling a request you made (Article 6(1)(b))

When you submit the contact form or request a demo, we use your data to respond to and fulfil your specific request. This is necessary for steps you have asked us to take.

4.4 Legal compliance (Article 6(1)(c))

We may process or retain certain data when required by law - for example, to respond to a court order, comply with a regulator's request, or meet tax obligations.


5. Sharing your information

5.1 Service providers

We use third-party providers to help operate tourpitch.com. These include providers of:

  • Website hosting and infrastructure
  • Email and communication services
  • Analytics tools
  • Security and fraud prevention services

Each provider processes your data only on our instructions and is bound by a data processing agreement. We do not permit them to use your data for their own purposes.

5.2 Legal requirements

We may disclose your data to law enforcement, regulators, or courts when required by law, or when necessary to protect the rights, property, or safety of Tour Pitch, its users, or the public.

5.3 Business transfers

If Tour Pitch is acquired by or merged with another company, or if we sell or transfer a substantial part of our business, your data may be transferred as part of that transaction. We will notify you before your data is subject to a different privacy policy.

5.4 What we do not do

  • We do not sell your personal data to third parties.
  • We do not share visitor data with suppliers or sellers on the Tour Pitch platform.

6. International transfers

Your personal data is processed primarily in the United Kingdom. Some of our service providers operate in countries outside the UK, including countries in the European Economic Area and the United States.

Where we transfer data outside the UK, we use one or more of the following safeguards:

  • An adequacy decision by the UK Government confirming the destination country provides adequate protection
  • UK International Data Transfer Agreements (UK IDTA) or standard contractual clauses approved by the ICO
  • Other lawful transfer mechanisms under UK GDPR

If you want more information about how we protect your data during international transfers, contact us at show email.


7. Cookies and similar technologies

tourpitch.com uses cookies and similar technologies. We use four categories:

  • Necessary cookies: Required for the website to work. You cannot opt out of these.
  • Preferences cookies: Remember your settings and choices (for example, language or cookie preference).
  • Analytics cookies: Help us understand how visitors use the website. We use this to improve the site.
  • Marketing cookies: Used to track effectiveness of marketing and, with your consent, to show relevant advertising.

You can manage your cookie preferences through the cookie settings on this website.

For full detail on which specific cookies we use, what they do, and how long they last, see the Cookie Policy.


8. Data retention

Data type How long we keep it
Contact-form submissions 24 months from the date of submission, unless our conversation is ongoing
Marketing email subscribers Until you unsubscribe, or 24 months after your last interaction with our emails
Analytics data Aggregated and retained in accordance with the Cookie Policy
Server and access logs 12 months

After the retention period ends, we delete or anonymise the data so it can no longer identify you.

If you ask us to delete your data earlier, we will do so unless we are required by law to keep it.


9. Your rights under UK GDPR

You have the following rights:

  1. Access: Ask us for a copy of the personal data we hold about you.
  2. Rectification: Ask us to correct data that is inaccurate or incomplete.
  3. Erasure: Ask us to delete your data in certain circumstances (for example, if we no longer need it).
  4. Restriction: Ask us to pause or limit how we use your data while a dispute is resolved.
  5. Portability: Ask for your data in a portable format so you can transfer it to another service.
  6. Objection: Object to us processing your data based on legitimate interests. We will stop unless we have compelling grounds to continue.
  7. Withdraw consent: Where processing is based on consent, withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing before withdrawal.
  8. Complain to the ICO: Lodge a complaint with the ICO if you believe we have not handled your data correctly.

How to exercise your rights: Email us at show email. We will respond within one month. We may ask you to verify your identity before we act on your request.

ICO contact: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF ico.org.uk


10. Marketing communications

We send marketing emails only where you have given your consent. You can withdraw consent and unsubscribe at any time by:

  • Clicking the unsubscribe link in any marketing email we send
  • Emailing us at show email

Once you unsubscribe, we stop sending marketing emails promptly. We may retain a record that you unsubscribed, so that we do not contact you again in error.

We do not share your email address with third parties for their own marketing.


11. Children

tourpitch.com is a B2B platform for travel industry professionals. It is not directed at, or intended for, people under 18.

We do not knowingly collect personal data from anyone under 18. If you believe a person under 18 has submitted data through this website, contact us at show email and we will delete it.


12. Security

We protect the data we hold through measures including:

  • Secure HTTPS connections (TLS encryption) for all website traffic
  • Access controls limiting who within Tour Pitch can view personal data
  • Monitoring for unusual activity or potential security incidents
  • Procedures for responding to data breaches in line with UK GDPR Article 33 (we notify the ICO within 72 hours of becoming aware of a qualifying breach, and notify affected individuals where required)

No method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we take our obligations seriously and work to protect your data.


13. Changes to this Policy

We may update this Privacy Policy to reflect changes in law, technology, or how we operate. When we make a material change, we will post a notice on tourpitch.com.

The version number and last-updated date at the top of this document will always reflect the current version. Continuing to use the website after we update this Policy means you acknowledge the change.

Previous versions of this Policy are available on request.


Tour Pitch - Website Privacy Policy - v1.0.17 - last updated 01-05-2026